Breastfeeding Mums Raise Money for Breast Cancer

Leading Australian maternity active wear brand, Krew Active, is thinking pink for October to raise funds for breast cancer research

Krew Active will donate $20 from the sale of every Limited Edition Cleo (Pink Fever) Maternity Crop to the National Breast Cancer Fund (NBCF).

Founder and owner, Kelly-Rae Anderson, said the issue of breast cancer was close to every mother’s heart. “As a mum-to-be and a mum, breast cancer becomes so much more personal,” Kelly-Rae said. “Throughout pregnancy and beyond, mums become acutely aware that their breasts are able to nurture their new child’s life. And yet breast cancer can be a death sentence. At Krew Active, we are all about supporting mums to live their best, active life. We’re delighted to show our support for the NBCF through this fundraising initiative.”

Throughout the month of October, every Limited Edition Cleo (Pink Fever) Maternity Crop (RRP$89) sold will raise funds for vital breast cancer research. The fresh, vibrant colour is perfect for Spring/Summer, while the cross-back straps provide invisible support.  “Our maternity crops are designed to protect and support mums’ boobs, with inner power mesh for stability, and moisture wicking, quick drying fabric for maximum comfort and breathability,” said Kelly-Rae.

“Now mums who purchase a Krew Active Limited Edition Cleo (Pink Fever) Crop in October can support other women fighting breast cancer"

We’re facilitating women supporting women. Funds raised help provide improved therapies, early detection, advanced research and improved quality of life for Australian women – and men – fighting breast cancer.”

Krew Active, founded in June 2015, is Australia’s first breastfeeding sports bra brand. Australian owned and made, Krew Active’s line of feeder crops allows mums to breastfeed on the run, with easy feeding clips, adjustable straps, t-back design lines and supportive cuts to allow discreet feeding while providing maximum support.

“So much of maternity wear is focused on the functional, often at the expense of fashion,” said Kelly-Rae. “Krew Active is designed for mums and mums-to-be to feel confident, embrace an active lifestyle, and prove that looking great doesn’t need to compromise comfort. With our NCBF Limited Edition Pink Fever Crop, we’re combining our hugely successful Cleo design, a limited edition new season fabric, and fundraising support for the National Breast Cancer Foundation. That’s a win:win:win.”

Championed by fitness personalities Chontel Duncan, Ashy Bines and Sam Bonnor, Krew Active’s feeder crops are made from Italian Supplex, a superior performance fabric which is shrink- and fade-resistant. Free from underwires, with stretchy yet supportive fabric that adapts to the breast changes that pregnancy and breastfeeding brings, Krew Active crops fit all cup sizes from A to F. Founder Kelly-Rae combines innovative designs with the experience that over ten years’ in the lingerie business brings.

Perfect for exercising or everyday wear, the Limited Edition Pink Fever Crop makes an ideal baby shower or new mum gift. Machine washable and made to the highest design standards, the Limited Edition Crop is available for the month of October only at www.krew.com.au

Krew Active’s Limited Edition Cleo (Pink Fever) Maternity Crop (RRP $89) is available from www.krew.com.au. $20 from the sale of every crop will be donated to NBCF.

valid for purchases made till midnight 30 October 2016