<rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>krew</title><description>krew</description><link>https://www.krew.com.au/blog</link><item><title>WORLD BREASTFEEDING WEEK - August 1 to August 7 2017</title><description><![CDATA[Breastfeeding a premmie - Megan’s storyWith World Breastfeeding Week upon us, it’s a wonderful chance to recognise the different experiences and journey that Mama’s go on. Here, Megan shares her story on the challenges that come from breastfeeding a premmie and shows that whilst it’s different, it is possible and can be just as rewarding.Tell us about your breastfeeding journeyI have been very fortunate to have two very successful and two very different breastfeeding journeys! My first ‘Willow’<img src="http://static.wixstatic.com/media/15529d_63ff97e1ab2f413282f6ffbc3e356cef%7Emv2.png/v1/fill/w_626%2Ch_582/15529d_63ff97e1ab2f413282f6ffbc3e356cef%7Emv2.png"/>]]></description><link>https://www.krew.com.au/single-post/2017/08/05/WORLD-BREASTFEEDING-WEEK---August-1-to-August-7-2017</link><guid>https://www.krew.com.au/single-post/2017/08/05/WORLD-BREASTFEEDING-WEEK---August-1-to-August-7-2017</guid><pubDate>Fri, 04 Aug 2017 22:57:20 +0000</pubDate><content:encoded><![CDATA[<div><div>Breastfeeding a premmie - Megan’s story</div><div>With World Breastfeeding Week upon us, it’s a wonderful chance to recognise the different experiences and journey that Mama’s go on. Here, Megan shares her story on the challenges that come from breastfeeding a premmie and shows that whilst it’s different, it is possible and can be just as rewarding.</div><div>Tell us about your breastfeeding journey</div><div>I have been very fortunate to have two very successful and two very different breastfeeding journeys! My first ‘Willow’ was what I would call a normal pregnancy and very normal breastfeeding experience, the usual pain and agony in the first few weeks of feeding her, I was very fortunate that she was a ‘natural’ at it and made it so easy for me. My second little babe on the other hand was born eleven weeks early due to placental failure, and my breastfeeding journey with her began and ended with a pump. Willow and Blair’s sisterly love</div><img src="http://static.wixstatic.com/media/15529d_63ff97e1ab2f413282f6ffbc3e356cef~mv2.png"/><div>How did you feed your premmie?</div><div>I would pump every three hours everyday for ten weeks whilst she was in the NICU. It was stressed to me by our doctors that it’s particularly important to breastfeed premature babies (however if you can’t then a fed baby is a happy baby in my books). Premmie babies are particularly vulnerable to necrotizing enterocolitis, a condition in which their little tummies are unable to digest formula. This leads to parts of the intestinal tissue become damaged and beginning to die and little ones having parts of their intestines removed via surgery. Knowing this I was very keen to breastfeed little Blair. Blair was fed via a nasogastric tube for the first six weeks of her life and we began our breastfeeding journey when she reached approx. 36weeks gestation. She was very slow to start.</div><div>The doctors wanted me to feed her on an ‘empty breast’ as she had to learn to suck, swallow and breath all at once. We slowly allowed her to take milk from me and before we knew it she was a champion breastfeeder. Premmie Blair in NICU</div><img src="http://static.wixstatic.com/media/15529d_a98a303063ec4b86b550538842d52be4~mv2.png"/><div>The highs and the lows </div><div>The high of breastfeeding for me was that I found it definitely strengthened the bond between myself and my little one. I took pride in being the food source for my little babes. Another high I have been fortunate to experience is that the second time around (due to exclusively pumping milk for Blair for nine weeks) my milk supply was HUGE!! So much so that I have been able to help feed multiple little babes who were in need of breast milk due to medical conditions. Charities such as Mothers Milk Bank can make the impossible possible. The lows for me have been the initial stage of breastfeeding, the pain and bleeding (ugh!!!) it’s not fun!!! In the initial weeks with Willow I also found myself second guessing ‘how much’ milk she was getting and all the cluster feeding drove me batty!!</div><div>How long did you breastfeed for?</div><div>I breastfed Willow for about six months, she was far too busy in the end and could never stay latched on for long. She just wanted to see what was happening!! Blair was breastfed for about nine months, I pumped exclusively for the last month but my supply just continued to drop even after all my attempts to boost it.</div><div>What didn't you know that you wish you did before breastfeeding?</div><div>That there is no ‘right’ way to breastfeed, do what works for you and your baby. Hold you baby however you feel comfortable, learn your baby's cues, trust yourself and your body (it will never lead you astray). Feed your baby as often as you think they need (trust me the little one will let you know!). Relax and enjoy the breastfeeding journey and if it shouldn’t work out for you, don’t beat yourself up at the end of the day - a fed baby is a happy baby!</div><div>Were there any must haves or products that you want to share with other breastfeeding Mamas?</div><div>A good pump Consider investing in a good double pump (it will save you so much time pumping double!!!). I purchased the Spectra double electric breast pump and cannot recommend it more.</div><div>Lactation cookies Great for giving you a little boost of milk when you need and these ones from Milk and Cookies by Jewels taste amazing. I could never stop at one (whoops!).</div><div>Breastfeeding Tea I have always used Mama Body Tea and have had just the best results with their Mama’s Milk tea. I’ve also gifted it to so many of my friends and have had rave reviews each and every time; www.mamabodytea.com.au</div><img src="http://static.wixstatic.com/media/15529d_1810556ea480489ebf6e80072cae1690~mv2.png"/></div>]]></content:encoded></item><item><title>Mother's Day with @themidwifemumma</title><description><![CDATA[To help celebrate Mother's Day, we thought there is no better way then spend some time with one of our favourite Social Media Mums. So, earlier this week i had the pleasure of interviewing the gorgeous Amelia (@themidwifemumma) and finding out her thoughts on everything breastfeeding, motherhood and the perfect way to celebrate that one special day... Mother's Day! At what point did you realise you were ready to be a mum?Forever. HA!!! My partner and I have been together for over 10 years and I<img src="http://static.wixstatic.com/media/15529d_c508ee53d0e74664966a48a91cf12a9f%7Emv2.jpg/v1/fill/w_288%2Ch_288/15529d_c508ee53d0e74664966a48a91cf12a9f%7Emv2.jpg"/>]]></description><dc:creator>Kelly-Rae - Creative Director</dc:creator><link>https://www.krew.com.au/single-post/2017/05/14/Mothers-Day-with-themidwifemumma</link><guid>https://www.krew.com.au/single-post/2017/05/14/Mothers-Day-with-themidwifemumma</guid><pubDate>Sat, 13 May 2017 23:19:05 +0000</pubDate><content:encoded><![CDATA[<div><img src="http://static.wixstatic.com/media/15529d_c508ee53d0e74664966a48a91cf12a9f~mv2.jpg"/><div>To help celebrate Mother's Day, we thought there is no better way then spend some time with one of our favourite Social Media Mums. </div><div>So, earlier this week i had the pleasure of interviewing the gorgeous Amelia (@themidwifemumma) and finding out her thoughts on everything breastfeeding, motherhood and the perfect way to celebrate that one special day... Mother's Day! </div><div>At what point did you realise you were ready to be a mum?</div><div>Forever. HA!!! My partner and I have been together for over 10 years and I knew that he would be the one I would be with forever and have my children with so from day one I was ready BUT it was sensible to wait, Ambrose is 7 years older then me so we were both ready but I wanted to complete my Midwifery Degree first which is exactly what I did... Some days I wish we started our family earlier, but everything happens for a reason and timing is of the essence..We are so blessed to already have 2 healthy babies!</div><div>How has motherhood changed you?</div><div>It has definitely taught me to be MUCH more patient then i ever was before.. My god... those damn shoes take forever to do up on such teeny tiny feet... Also lets not get started on the much anticipated wait to finally meet your baby... that is patience at its best!! It is also amazing how you automatically hand yourself over in order to raise your kids..Like you literally say goodbye to the old you and take a backseat to prioritise everyone else first.. The old you is actually someone of the past now which sounds so bitter sweet but that is reality... In saying that, I absolutely wouldn't change a thing.. perhaps just my waistline from too many tim tams whilst feeding around the clock ha!</div><div>What is the most rewarding part about being a mum?</div><div>Oh lordy.. this is a hard question... Everything? Perhaps the fact that you created those teeny tiny feet that pitter patter up and down the hall way giggling for daddy to &quot;chase&quot; them? Or the fact that our healthy little blessings were created by the 2 of us (it all started with 1 cell.. say whhhaattt??) Obviously seeing your children so happy, healthy and full of life is the ultimate reward for being a parent... nothing can obviously compare to the morning cuddles, their smile when you walk into the room and their kisses goodnight.. see i can't pick.. everything is amazing</div><div>What is your biggest fear as a mum?</div><div>What don't we fear really.. Ohhh gosh.. illness and poor health.. oh and seeing your children sad. All we as parents wish for is good health, happiness and fortune (not the money kind).. Every mum worries about every small thing and it can be so stressful.. You are constantly worrying about their safety and whereabouts but I guess that is just instinctive. And you know what? Those super mums (and dads) that are currently nursing their unwell babies i send you healing vibes and a BIG hug.. you are amazing and your babies are VERY lucky to have you.</div><div>And it is so easy to lose your marbles and then feel SO guilty for it</div><div>How did you feel about breastfeeding in public for the first time? and do you have any advice for new breastfeeding mums?</div><div>I will be honest and say it never bothered me.. (that doesn't come from a place of vanity either) I just genuinely didn't care because at the time, all you care about is feeding your crying baby... I will say though, I can absolutely understand how many mothers have anxiety about feeding in public.. Its not even about having your breasts exposed the big wide world (or 30 people in the food court), its more the fact that it is so hard to get comfortable in a hard chair that is not supportive all the while juggling your baby in one arm while trying to shield your booby with the other.. The first time i fed alfie in public was out for breakfast at our local cafe (i was discreet of course).. Anyhow, story of my life, alfie had a choking attack from my fast flow, pulled off mid stream with milk spraying all over my pants whole trying to catch his breath was not fun!! Best advice is to STAY CALM!!! my gosh as if we don't have enough pressure... Your baby comes first, nobody else... SO settle your baby first, make yourself as comfy as possible then attach baby when calm. There is nothing worse then trying to shove a baby on the boob with no peeping toms while he/she is having a meltdown.. Also - the more relaxed you are about it, the easier the feed will be... I also have a cup of tea (whilst being mindful not to spill it on the babe). it takes your mind off it and eases the pressure of the public (good distraction technique).. at the end of the day we always worry more about what other people are thinking &amp; we shouldn't.. It's simple.. if you need to feed then and there then so be it Tom, beccy, john, jenny and peter!</div><div>When do you question yourself as a mum?</div><div>Every 5 minutes!! When I loose my cool (which isn't often)... Sometimes when we are SO exhausted (which lets be honest is a lot of the time) and it is so easy to lose your marbles and then feel SO guilty for it.. I think this is also when we also do most of our comparative work.. We see SO much on social media that makes us question everything... &quot;i bet susan doesn't ever yell at her kids&quot;.. &quot;Clearly Lauren sleeps all night, look how good she looks today&quot;.. We have all been there and done that... There is much more then meets the eye!! if your kids are happy and well fed then YOU mumma are doing a fab job!</div><div>What’s the best advise your mum ever gave you?</div><div>It's not the end of the world &amp; it doesn't last forever... of course she was/is right.. the lack of sleep, the tantrums, the pregnancy, the labour, the birth, the hard days, the food fights, the tummy bugs, colds, ripped clothes, stained clothes, hard days, long nights.. all of it!!! It really doesn't last forever (the last month of pregnancy is debatable).. and it is not the end of the world... as a mum you don't have time to dwell on anything so best to just embrace it (even the mastitis and snot) as it does not last forever. </div><div>What do you admire most about your mum?</div><div>That she is always right.. like she really is.. She is so relaxed about everything.. She has had 5 kids and seems to have done it with ease if that's even a thing.. she never whinges either.. I could really take a leaf out of her book.</div><div>What does Mother’s Day mean to you?</div><div>I think everyday is and should be mothers day.. our work is tireless and selfless...Although secretly our babies and partners appreciate us EVERY day of the week (right??) it is a time to give us that 5 minute sleep in (that we secretly lie awake for anyway) and get a nice bunch of flowers to show us that they do care.. For my mum.. she is the most generous person ever so to be able to i guess 'spoil' her is so nice.. Mother's day is really a great chance to all get together, eat delicious food and be happy!! A time to celebrate us ALL day when we need it most.</div><div>How will you be celebrating Mother’s Day this weekend?</div><div>A big brekkie at the mother in laws then a catered lunch at my sisters.. We both come from HUGE families so the celebrations (and cake) lasts all weekend!! I won't complain</div><div>Happy Mother's Day to each an every wonderful Mum, may your days be filled with rest, laughter and memories to cherish. </div><div>The Krew x </div></div>]]></content:encoded></item><item><title>Breastfeeding Mums Raise Money for Breast Cancer</title><description><![CDATA[Leading Australian maternity active wear brand, Krew Active, is thinking pink for October to raise funds for breast cancer researchKrew Active will donate $20 from the sale of every Limited Edition Cleo (Pink Fever) Maternity Crop to the National Breast Cancer Fund (NBCF).Founder and owner, Kelly-Rae Anderson, said the issue of breast cancer was close to every mother’s heart. “As a mum-to-be and a mum, breast cancer becomes so much more personal,” Kelly-Rae said. “Throughout pregnancy and<img src="http://static.wixstatic.com/media/15529d_c65879c3548a427abc599e611089986d%7Emv2_d_3125_1667_s_2.png/v1/fill/w_627%2Ch_334/15529d_c65879c3548a427abc599e611089986d%7Emv2_d_3125_1667_s_2.png"/>]]></description><link>https://www.krew.com.au/single-post/2016/10/11/Breastfeeding-Mums-Raise-Money-for-Breast-Cancer</link><guid>https://www.krew.com.au/single-post/2016/10/11/Breastfeeding-Mums-Raise-Money-for-Breast-Cancer</guid><pubDate>Tue, 11 Oct 2016 08:49:19 +0000</pubDate><content:encoded><![CDATA[<div><img src="http://static.wixstatic.com/media/15529d_c65879c3548a427abc599e611089986d~mv2_d_3125_1667_s_2.png"/><div>Leading Australian maternity active wear brand, Krew Active, is thinking pink for October to raise funds for breast cancer research</div><div>Krew Active will donate $20 from the sale of every Limited Edition Cleo (Pink Fever) Maternity Crop to the National Breast Cancer Fund (NBCF).</div><div>Founder and owner, Kelly-Rae Anderson, said the issue of breast cancer was close to every mother’s heart. “As a mum-to-be and a mum, breast cancer becomes so much more personal,” Kelly-Rae said. “Throughout pregnancy and beyond, mums become acutely aware that their breasts are able to nurture their new child’s life. And yet breast cancer can be a death sentence. At Krew Active, we are all about supporting mums to live their best, active life. We’re delighted to show our support for the NBCF through this fundraising initiative.”</div><div>Throughout the month of October, every Limited Edition Cleo (Pink Fever) Maternity Crop (RRP$89) sold will raise funds for vital breast cancer research. The fresh, vibrant colour is perfect for Spring/Summer, while the cross-back straps provide invisible support. “Our maternity crops are designed to protect and support mums’ boobs, with inner power mesh for stability, and moisture wicking, quick drying fabric for maximum comfort and breathability,” said Kelly-Rae.</div><div>“Now mums who purchase a Krew Active Limited Edition Cleo (Pink Fever) Crop in October can support other women fighting breast cancer&quot;</div><div>We’re facilitating women supporting women. Funds raised help provide improved therapies, early detection, advanced research and improved quality of life for Australian women – and men – fighting breast cancer.”</div><div>Krew Active, founded in June 2015, is Australia’s first breastfeeding sports bra brand. Australian owned and made, Krew Active’s line of feeder crops allows mums to breastfeed on the run, with easy feeding clips, adjustable straps, t-back design lines and supportive cuts to allow discreet feeding while providing maximum support.</div><div>“So much of maternity wear is focused on the functional, often at the expense of fashion,” said Kelly-Rae. “Krew Active is designed for mums and mums-to-be to feel confident, embrace an active lifestyle, and prove that looking great doesn’t need to compromise comfort. With our NCBF Limited Edition Pink Fever Crop, we’re combining our hugely successful Cleo design, a limited edition new season fabric, and fundraising support for the National Breast Cancer Foundation. That’s a win:win:win.”</div><div>Championed by fitness personalities Chontel Duncan, Ashy Bines and Sam Bonnor, Krew Active’s feeder crops are made from Italian Supplex, a superior performance fabric which is shrink- and fade-resistant. Free from underwires, with stretchy yet supportive fabric that adapts to the breast changes that pregnancy and breastfeeding brings, Krew Active crops fit all cup sizes from A to F. Founder Kelly-Rae combines innovative designs with the experience that over ten years’ in the lingerie business brings.</div><div>Perfect for exercising or everyday wear, the Limited Edition Pink Fever Crop makes an ideal baby shower or new mum gift. Machine washable and made to the highest design standards, the Limited Edition Crop is available for the month of October only at www.krew.com.au</div><div>Krew Active’s Limited Edition Cleo (Pink Fever) Maternity Crop (RRP $89) is available from www.krew.com.au. $20 from the sale of every crop will be donated to NBCF.</div><div>valid for purchases made till midnight 30 October 2016</div><img src="http://static.wixstatic.com/media/15529d_cf1162029bb1492a8db35b956a8d14d9~mv2_d_3744_5106_s_4_2.jpg"/></div>]]></content:encoded></item><item><title>8 Natural Solutions to Increase Milk Supply</title><description><![CDATA[Getting the best nutrition for your baby is so important for the health of bothbaby and mothermentally and physically, as they share a special bond from the beginning.However, this natural motherly instinct (breastfeeding), can simply be upsetting for a lot of mothers who find themselves without enough milk supply, unable to keep up with the demands of a growing baby.Low Milk Supply + StressThe number 1 reason you will hear for not having enough milk supply will be stress - now that makes you<img src="http://static.wixstatic.com/media/15529d_a2eb2b3b524b4ee4afd4293cb1757dc3%7Emv2.png/v1/fill/w_470%2Ch_470/15529d_a2eb2b3b524b4ee4afd4293cb1757dc3%7Emv2.png"/>]]></description><dc:creator>Contributor &amp; Naturopath - Stacey Woodcroft (Archer Naturals)</dc:creator><link>https://www.krew.com.au/single-post/2016/06/12/8-Natural-Solutions-to-Increase-Milk-Supply</link><guid>https://www.krew.com.au/single-post/2016/06/12/8-Natural-Solutions-to-Increase-Milk-Supply</guid><pubDate>Sun, 12 Jun 2016 05:43:29 +0000</pubDate><content:encoded><![CDATA[<div><img src="http://static.wixstatic.com/media/15529d_a2eb2b3b524b4ee4afd4293cb1757dc3~mv2.png"/><div>Getting the best nutrition for your baby is so important for the health of both baby and mother mentally and physically, as they share a special bond from the beginning. </div><div>However, this natural motherly instinct (breastfeeding), can simply be upsetting for a lot of mothers who find themselves without enough milk supply, unable to keep up with the demands of a growing baby. </div><div>Low Milk Supply + Stress </div><div>The number 1 reason you will hear for not having enough milk supply will be stress - now that makes you stress more right? </div><div>If we understood our bodies &quot;stressors&quot; such as fatigue, nutritional deficiencies, caffeine, sugar and trauma before and during pregnancy and the impact they have, it would make more sense why many new mothers suffer from the hormonal extreme's of post natal depression, anxiety, severe sleep deprivation and decreased milk supply.</div><div>A lot of our &quot;stressors&quot; find us years before conceiving, however we aren't aware of the impact entirely on our bodies as we have the ability to relax, sleep and recover.</div><div>Unfortunately that isn't always the case, many women head into pregnancy already fatigued but at this stage their life, continue to battle on as they have the reserves to cope. After 9 months of physical demand through out pregnancy and a gorgeous bundle later, you find yourself absolutely exhausted before it even truly begins, creating a perfect place for cortisol, dopamine and our nervous systems, to create a number of difficult situations, one being low milk supply. </div><div>Without losing hope, if you are looking for ways to increase your milk supply, there are many effective, natural ways to encourage and continue to breastfeed your baby. </div><div>8 Natural Ways to Increase Milk Supply </div><div>1. Fenugreek Also known as a Galactogogue ( increases milk production). This particular herbs is well known for it's benefits in breastfeeding mothers but can also be used to aid digestion - an extra bonus in colic babies. If you find this herb too bitter, add a little honey. </div><div>2. Blessed Thistle  Another herb quite often used in combination with fenugreek to assist nursing mothers with milk production. </div><div>3. Magnesium  Perfect for supporting your nervous system, energy production ( tired mums and mums to be), reduces stress by encouraging a relaxed mind and reduces anxiety where present. This essential mineral is perfectly safe whilst pregnant and Breastfeeding and is my number one clinic must have product.  I would highly recommend only using a magnesium powder for better effect and absorption. ( please ask me for product advice if you need)</div><div>4. Raspberry Leaf A very useful herb, It not only helps to increase breast milk production, but it will also help the uterus recover after birth, as it is a uterine toner. Red Raspberry Leaf is incredibly high in vitamins and minerals, including B Vitamins and a great all rounder.<div> If you are looking for a reputable brand - Mama Body tea do a range of teas suitable for pregnancy &amp; Breastfeeding. <a href="http://www.mamabodytea.com.au">www.mamabodytea.com.au</a></div></div><div>5. Caffeine This ones contentious . Apart from the fact that caffeine can pass through breast milk and may cause irritability and restlessness for some babies, there is no correct answer for caffeine having direct impact on your milk supply. However, I for one certainly didn't want any extra chance of stimulation or irritability for my baby to keep them awake, so it was a simple answer for me. </div><div>6. Vitamin C Another essential nutrient to support the nervous system and adrenal gland, therefore in turn will have a positive effect on the hormones, cortisol and decrease anxiety and Stress. </div><div>7. Eat This seems obvious but for many new mums, this is the one thing they forget to do and has a direct and immediate effect on milk supply. Ensure you have a diet rich in good fats and protein and continue taking a daily pregnancy vitamin until you wean your baby from breastfeeding. </div><div>8. Brewers Yeast A food source rich in B group vitamins and iron, found to help boost energy and increase milk production for breastfeeding mums. If time is an issue and cooking isn't at all on the agenda, Franjos Kitchen create nourishing and delicious Tank Toppers Lactation Cookies.</div><div><a href="http://www.franjoskitchen.com.au">www.franjoskitchen.com.au</a></div><img src="http://static.wixstatic.com/media/15529d_c3aa3341d1c44ab4861396fd6e0a7564~mv2.png"/></div>]]></content:encoded></item></channel></rss>